COLLECT
Built from sources that matter
We do not rely on a single supplier or dataset. Each record is built from multiple sources, giving us more ways to verify, complete and update it.
We combine data from specialist providers, public sources, business websites and social profiles, processing around 20 million updates every month into our UK business database. We then layer in our own engagement and validation signals, including email and telephone checks, to help produce more accurate, usable business and contact data.
VERIFY
Keep the good data. Remove the bad.
Raw data is checked before it becomes part of Wren. We test contact details, identify problems and remove records that no longer meet our standards.
- Email validation
- Invalid addresses, hard bounces and known delivery problems are identified and removed.
- Telephone screening
- Numbers are checked for validity and screened against the appropriate preference and suppression data.
- Opt-outs & suppression
- Opt-outs, invalid records and other suppression signals are applied throughout the validation process.
The aim is simple: only keep data we have good reason to believe is accurate and usable.
MATCH & MAINTAIN
Turn millions of records into one business
Our matching technology has been built around UK business data from the ground up. It connects information from different sources to the correct company, resolves duplicates and continually updates records as businesses change.
- Match
- Names, addresses, domains, company numbers and other identifiers are used to connect data to the right UK business.
- De-duplicate
- Overlapping records are consolidated rather than simply added on top of one another.
- Refresh
- New information is compared with what we already know, allowing records to be corrected and updated as the underlying business changes.
The result is one maintained view of a business rather than a collection of disconnected source records.
WHAT YOU GET
One clean record per UK business
All of that work becomes a single, structured business record combining company details, decision-makers, financial information and specialist data.
Consistent fields. Connected contacts. Fewer duplicates. Data that is ready to search, filter and export through Wren.
One business. One record. Hundreds of useful data points.
